Creator & Brand Relations Manager

Connecting Creators & Brands

I’m Sonu Kashyap. I help creators on any platform, Instagram, YouTube and beyond, land paid brand collaborations, and help brands find the creators their audience actually trusts. You create the content. I bring the deals.

creators pay ₹0 upfront, seriously.
A beauty creator filming a makeup video in front of a ring light
On the roster Creators from 10K to nearly 1M followers
₹0 upfront feefor creators, always
20% only on paid dealsno deal = you pay nothing
Micro to mid-tierthe sweet spot brands want
₹0Upfront fee for creators, nothing to join, nothing to start
20%Commission, only on paid collaborations I bring you
10K–~1MFollower range across the creator roster
7Niches covered, from fashion to gaming
01 / FOR CREATORS

You make the content. I bring the brand deals.

Most creators lose paid opportunities simply because no one is pitching them. I pitch you to brands that fit your niche, and handle the connection end to end.

₹0 upfront.
20% only
when you earn.

The deal is simple, and it’s all in your favour

There is no upfront fee to work with me. I take a 20% commission only on the paid collaborations I bring you. If a deal doesn’t happen, you pay nothing. My income depends entirely on getting you paid, so our incentives point the same way.

You keep (80%)₹40,000
My commission (20%)₹10,000

What you get

  • Paid brand collaborations & promotionsReal paid deals matched to your niche and audience, not random shoutouts.
  • Someone pitching you to brandsI reach out to fashion, skincare, streetwear, beauty and fragrance brands on your behalf.
  • Zero chasing, zero cold DMsNo hunting for brand emails or following up on threads. I handle the connection.

Who it’s for

Creators on any platform, Instagram, YouTube, wherever you post, with 10K to nearly 1M followers, who post consistently and want brand income without turning into their own sales team.

  • Micro & mid-tier creatorsThe range brands are actively spending on right now.
  • Any of the 7 niches on this pageFashion, beauty, lifestyle, fitness, comedy, gaming or travel.
Send me your profile
02 / FOR BRANDS

Creators your audience already trusts.

Tell me about your campaign and I’ll source and book creators who genuinely fit it, especially micro and mid-tier creators, where attention and trust run highest.

How I help brands

  • Creator sourcing & bookingA ready roster of creators from 10K to nearly 1M followers, across Instagram, YouTube and every major platform, matched to your product and audience.
  • Micro & mid-tier specialistsCreators whose followers actually listen, the segment I specialise in.
  • One point of contactYou brief me once; I coordinate with the creators and keep the campaign moving.

Categories I pitch to

Active brand outreach across the categories creators ask about most:

  • Fashion & streetwear
  • Skincare & beauty
  • Fragrance & lifestyle products
Brief me on your campaign
03 / HOW IT WORKS

Three steps between you and a paid collab.

No applications, no portals, no fees to start. It begins with a single message.

1

Share your profile

Send me your profile link on WhatsApp or email, Instagram, YouTube or wherever you post. I look at your niche, content and audience to see where you fit.

2

I pitch you to brands

I take your profile to brands that match your niche and make the case for why you’re right for their campaign.

3

The paid collab happens

When a brand says yes, I connect you directly and the paid collaboration goes ahead. You earn, and only then do I take my 20%.

05 / WHY WORK WITH ME

A manager, not a marketplace.

No dashboards to figure out and no agency layers. You deal with me personally, the same person who pitches you.

One person, start to finish

The person you message is the person who pitches brands for you. Nothing gets lost between departments.

Creators risk nothing

₹0 upfront and 20% only on deals that actually land. If I don’t bring you paid work, I don’t earn either.

Fit over follower count

I match creators and brands by niche and audience, which is why micro and mid-tier creators convert so well for campaigns.

Both sides of the table

I work the creator side and the brand side together, with outreach to brands in fashion, skincare, streetwear, beauty and fragrance, and a roster ready to book.

Let’s get you paid, or get your campaign cast.

Creators: send your profile, whichever platform you’re on. Brands: send your campaign brief. Either way, you’ll hear back from me personally.